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Kick-starting UX Maturity I’ve been embedded at a well-known insurance company for the past 5 months (as of June 2018). My core task has been to grow and develop their UX competency. UX is not yet rooted in their culture and as such, it has taken time and effort to align key stakeholders to a […]
Let’s not try ‘beat the brain’, let’s partner with it I’ve been doing a few courses through the fantastic Interaction Design Foundation (IDF), on all things related to the brain and UX. The key takeaway from this is that we need to ‘build technology to partner with the brain, rather than try and replace it’. In […]
The importance of psychology to UX and HCI When people think of user experience design (UXD), they may think of the sketching of a wireframe or testing of a prototype. These activities certainly makes up part of the process, but it’s not the full story by half. The psychology behind the user, what […]
Should developers design? Should designers develop? (image credit: thenextweb.com) I’ve worked as both a designer and a developer and as both at once. From this, I’ve learned that while each role requires specialisation, there is a strong overlap. I found this overlap to be particularly strong in the fields of user experience design […]
UX as business strategy As you may have gleaned from the banner on the homepage, “good design is good business”, so said former CEO of IBM, Thomas Watson Jr. Speaking to students in 1973, Watson famously said “We are convinced, that good design can materially help make a good product reach its full […]